The self-proclaimed “first community-based marketplace,” TagHawk is an app for selling, buying, and moving used items securely. Users can create communities private to their location, dorm, apartment building, etc. and chat within the app. There’s also cashless purchases to ensure buyer and seller safety. Buying and selling using goods has never been so easy! Struggling to scale their marketing and create effective creatives, TagHawk left a previous agency relationship to join Omneky. They wanted to see real growth in impressions and increase their app downloads. Having enough users in the marketplace is essential to their app’s success.
Determining the best copy, image, or call to action can be subjective and unpredictable. Which color invites more clicks? Who identified with “x” phrase? How many different types of ads are ideal?