The main issue facing Food St was lack of creative production capabilities and Facebook ads expertise. As a result, Food St’s Facebook campaigns experienced surging cost per purchases and inconsistent return on ad spend. With ample talented chefs ready to deliver frozen meals, there were just not enough purchases happening to meet supply. Before partnering with Omneky, Food St was seeing a cost per purchase topping out in the hundreds of dollars. On top of that, they were seeing a negative return on ad spend as a result of the low advertising efficacy of their campaigns.