Nelo is a Mexico-based consumer payment solution company. They allow consumers to buy their favorite products or services and pay over the next few months (instead of all upfront and at once). Nelo was growing quickly, and with the closing of their seed round (lead by Homebrew Capital), they needed to supercharge their customer acquisition volume and Facebook was an essential channel for them to deloy.
With mixed success on Facebook in the past, Nelo was unsure if they could rely on digital advertising to be a central pillar of their growth. Additionally, as an app-based product, the iOS 14 changes presented a challenge for them to efficiently acquire customers through Facebook. That’s why they came to Omneky.
Omneky is an AI powered concreation and analysis service that perfectly fit Nelo’s creative needs and data driven culture. Through Omneky’s machine learning technology, abetted by hands-on account management and comprehensive designers, we were able to optimize copy, creative, and audience targeting to deliver better results so far, lowering cost per app install up by 67%.
in San Francisco